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The Inspiring Journey of Santiago Halty and Senda Athletics: Championing Fair Trade and Futsal in America

In the bustling streets of Buenos Aires, a young boy found solace and connection in the beautiful game of soccer. Little did he know that his passion would fuel an enterprise that would revolutionize the soccer and futsal industries. Meet Santiago Halty, the founder and CEO of Senda Athletics, a company committed to producing Fair Trade Certified soccer and futsal gear, and empowering at-risk youth through sport.

The Early Years

Born in the United States to an Argentine family, Santiago spent his formative years in Buenos Aires. His love for soccer took root as he played with friends in the streets, finding that the game offered a way to forge connections and transcend cultural barriers.

As he traveled to various countries like China, France, and Latin America, Santiago's bond with soccer only deepened, enabling him to interact with locals and navigate through difficult times.

A Fair Trade Vision

After graduating from Berkeley University in 2009, Santiago's curiosity about the soccer and futsal ball manufacturing industry led him to ask important questions about labor conditions and wages. Recognizing the joy that soccer brought to people, he envisioned a world where the workers who made the equipment could also benefit from fair labor conditions and wages.

This dream became a reality when he launched Senda Athletics in 2011, specializing in Fair Trade Certified soccer, futsal, beach soccer, and freestyle balls.

Innovative Expansion

As the brand gained traction and became the futsal ball leader in the U.S. market, Senda Athletics expanded its offerings to include futsal-specific shoes and accessories in 2019.

The most recent addition to their services is the provision of fully customized uniforms, offering clubs and players the quality, bespoke designs, and service typically reserved for professional teams.

Photo: Senda Athletics

Futsal on the Rise

Over the past 20 years, futsal has experienced rapid growth in the United States, and Senda Athletics has been at the forefront of this expansion. In 2014, Senda partnered with United States Youth Futsal (USYF), the largest soccer-affiliated futsal organization in the country.

As the official supplier of balls, uniforms, apparel, and accessories for all USYF programs, Senda has played an integral role in supporting the growth of futsal in the U.S. and plans to expand its operations to European and South American markets.

World Stage Success

Senda at the 2021 Futsal World Cup in Lithuania Senda Athletics made its mark on the global stage when 10 athletes from various national teams wore Senda Ushuaia Pro shoes at the 2021 FIFA Futsal World Cup in Lithuania.

This impressive achievement highlights the brand's growth and recognition among elite futsal players, further solidifying Senda's status as an industry leader.


The Future of Senda Athletics and Futsal in America Now in its 11th year, Senda Athletics is a testament to the power of passion, hard work, and a commitment to fair trade and social responsibility.

As the company continues to grow, it remains dedicated to supporting the futsal community at all levels, driving the sport's growth and inspiring the next generation of players.

With Santiago Halty at the helm, the future looks bright for Senda Athletics and the world of futsal in America.



Photos: Courtesy of Senda Athletics